CLAUDIA LEAL
EXPERIENTIAL DESIGNER & CREATIVE DIRECTION
A Sense of Belonging 2025
Bleu L’Exclusif 2025
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WORK
A SENSE OF BELONGING
2025
What: Exhibition / Pavilion / Film / Music / Dinner Experience
A week-long immersive exhibition exploring the journey of finding a “home away from home,” a fitting question for a hotel, and of rediscovering home within ourselves. Ten artists were invited to reflect on home as a place, a sense of self, or an identity, and to ask where we belong in an increasingly global, transient world.
I curated and directed the program and designed its pavilion on the hotel’s central terrace. The week brought together film, 3D art, live music, an artist panel on how the theme lived in each artist’s work, and a dinner with Nobu’s head chef. For the closing party, my producer and I named each cocktail after a step in the artist’s journey, from beginning to end, with drinks created by the mixologist.
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BLEU L’EXCLUSIF
2025
Chanel NYC Headquarters
What: Counter Takeover / Windows / Activation / Media Event
For the launch of Bleu L’Exclusif, the first new Bleu de Chanel formulation since the Parfum in 2018. I designed three touchpoints: retail activations with windows at Macy’s Herald Square, the busiest beauty door in the US, and Bloomingdale’s 59th Street, plus a one-day media room for interviews with perfumer Olivier Polge, transforming a conference room at Chanel’s headquarters into a residential-feeling space for press including Vogue and leading influencers.
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