CLAUDIA LEAL
EXPERIENTIAL DESIGNER & CREATIVE DIRECTION
CV
BFA Industrial Design
Minor in Accessory Design
Study Abroad SCAD Hong Kong
Specialist, Event & Experiential Designer
2023 - Present
Specialist, Store Design
2022 - 2023
CHAYUL COLLECTIVE
Founder & Creative Director
2024 - Present
CLINIQUE, NORTH AMERICA
Senior Visual Merchandising Designer
2020 - 2022
LA CASA ARTHOUSE
Co-Founder & Creative Director
2019 - 2021
FREELANCE INDUSTRIAL DESIGNER
Swarovski Created Diamonds
(via Sison & Overton)
2020
La Mer (via ZOO)
2019
TOM FORD BEAUTY, GLOBAL & NORTH AMERICA
Senior Visual Merchandising Designer
2019 - 2020
CLINIQUE, GLOBAL
Senior Visual Merchandising Designer
2018 - 2019
COACH
3D Specialist, Product Visualization
2016 - 2018
Experiential & Exhibition Design
Spatial Planning & Layout
Fabrication & Production
3D Modeling & Rendering
Vendor & Budget Management
Cross-functional Collaboration
Photoshop, Illustrator, InDesign, Acrobat, Lightroom
PowerPoint, Word, Excel, Outlook
Keynote, Google Workspace
AI: Claude, ChatGPT
Exploring: Runway, Midjourney
Resident Magazine
Nobu Hotels.com
Nobu Hotels LinkedIn Post
Design InsiderThe Cabo Sun
Trend Hunter
Pursuitist
Last Updated 24.10.31
WORK
2025
What: Exhibition / Pavilion / Film / Music / Dinner Experience
A week-long immersive exhibition exploring the journey of finding a “home away from home,” a fitting question for a hotel, and of rediscovering home within ourselves. Ten artists were invited to reflect on home as a place, a sense of self, or an identity, and to ask where we belong in an increasingly global, transient world.
I curated and directed the program and designed its pavilion on the hotel’s central terrace. The week brought together film, 3D art, live music, an artist panel on how the theme lived in each artist’s work, and a dinner with Nobu’s head chef. For the closing party, my producer and I named each cocktail after a step in the artist’s journey, from beginning to end, with drinks created by the mixologist.
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2025
Chanel NYC Headquarters
What: Counter Takeover / Windows / Activation / Media Event
For the launch of Bleu L’Exclusif, the first new Bleu de Chanel formulation since the Parfum in 2018. I designed three touchpoints: retail activations with windows at Macy’s Herald Square, the busiest beauty door in the US, and Bloomingdale’s 59th Street, plus a one-day media room for interviews with perfumer Olivier Polge, transforming a conference room at Chanel’s headquarters into a residential-feeling space for press including Vogue and leading influencers.
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